서론
많은 Telegram 채널 운영자들은 한 가지에만 집중합니다.
바로 숫자를 키우는 것입니다.
더 많은 멤버,
더 큰 채널,
더 보기 좋은 통계.
하지만 중요한 사실은 이것입니다 👇
큰 숫자가 곧 건강한 성장이라는 뜻은 아닙니다.
Telegram은 채널의 크기보다
실제 활동, 일관성, 그리고 진짜 참여를 더 중요하게 봅니다.
그래서 참여율(Engagement Ratio) 은
Telegram 채널을 운영할 때 반드시 확인해야 할 가장 중요한 지표입니다.
이 글에서는 다음 내용을 다룹니다:
-
Telegram에서 참여율이 실제로 의미하는 것
-
“좋은” 참여율은 어떤 모습인지
-
왜 작은 채널이 큰 채널보다 더 잘 성장하는지
-
참여율이 가시성과 신뢰에 어떤 영향을 미치는지
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