Telegram is no longer just a messaging application, but a full-fledged platform that boasts many features including the ability for channel administrators to publish two different types of content formats, posts and stories. Stories were added to the platform to provide administrators with another way to share information with their subscribers in addition to using posts. Since the implementation of stories as a new format for content creation, channel owners now have access to a new type of content, competing for user attention in ways that were previously unavailable with regular posts.
With this new format come important questions for cont. creators, companies or businesses, marketers and community managers alike: Should you choose to focus your attention on Telegram stories or Telegram posts? For most people, this will seem like an easy question to answer; stories are created at the top of the app to provide viewers with an immediate visual representation of their lives and typically yield high view counts. Posts, on the other hand, remain searchable, shareable and valuable to the viewer long after the post is created. Lets check out Telegram stories vs Telegram posts.
What Are Telegram Posts and How Telegram Post Works?
A post may contain:
Text
Pictures
Videos
GIFs
Documents
Polls
Links
Buttons
Having multiple types of media in a single post is useful because it allows you to use the post's content as long-lasting information sharing and distribution tools. Posts create an archive of content that can be accessed at any time by the subscriber.
The use of posts is typically the foundation for a channel's content strategy through business, news organisations, content creators and communities. Note that content strategy affects channel growth.
Good contents are searchable through the channel. These posts may be shared to other users and other channels indefinitely. They host a lot of content, include different information types, and make for great places to post about events or education purposes. The post will also reside in the chat and channel feeds of the subscribers.
Due to the permanence of the Telegram post, many users refer to these posts as a channel's library.
What Are the Benefits of Using Posts on Telegram?
Posts on Telegram remain one of the most powerful forms of content that can be utilized by channel owners.
What Are Telegram Stories?
Telegram stories are temporary pieces of media that serve as a permanent media stream at the top of your Telegram interface. The stories expire after a defined period unless re-shared, saved, or otherwise stored.
The introduction of stories into channels gives channels an additional means of reaching more audiences as well as providing them with and creating an immediate way to relate with their audience. The types of content that may be shared through the stories include:
Photo
Video
Written Overlays
Hyperlink
Reactions
Interactive Elements
Multiple Periods of Posting
The biggest difference is the visibility of these stories while in the app; stories occupy prime real estate at the top of your Telegram app; therefore, they are much more prominent than regular posts.
What Are the Benefits of Using Stories on Telegram?
Telegram Stories vs Telegram Posts: Quick Comparison
The following table represents a very significant fact: Stories high success and brand recognition when used effectively.
Tips for Using Telegram Stories Effectively
Whenever you publish a story, that does not mean that you will be successful. The best channels use their stories with the intent to impact their audience's behavior.
Start with a Compelling Visual Hook
Build Story Sequences vs. Individual Stories
Use Stories to Support Your Larger Campaigns
Publish at Your Peak Audience Times
Prioritize Clarity over Creativity
Tips for Using Telegram Posts Effectively
One of the biggest errors channel owners make is considering each of their posts to be a stand-alone piece of content, while top-performing channels consider all of their posts to be part of a larger system of content on their channels.
Enhance Readability
Create Long-Term Use Content
Clearly Define Action Items
Use a Regular Posting Schedule
Which Gets More Views: Telegram Stories or Telegram Posts?
For many channels on telegram, stories tend to receive a higher volume of views almost immediately after being posted than they do with typical posts. This occurrence is largely related to the higher level of visibility Telegram offers stories.
When using the Telegram app, stories are often located in such a way that users see them at the very top of their screen. This provides a clear visibility advantage over the posts made in chronologically ordered lists.
For instance, when users are scrolling through Telegram, they must compete with private chats, in-group conversations, alerts to the user, and content from dozens of other channels for attention from the user.
By using a specifically designated area in which to display Stories, Telegram has provided stories with significant advantages. There are several reasons stories are so much more visible than posts:
Telegram Story Prominent Location
The most significant advantage of stories in relation to posts on Telegram is the location within the app that the content type is displayed in. Since stories are located at the very top of the main interface of the application, this makes them one of the first things that users see when they launch the telegraph application.
Telegram Visual Content
Stories are designed for quick consumption. Because of this fast consumption style, stories include large scale images, short videos, interactive elements and are displayed on full-screen, making storied content more visually appealing compared to traditional text-laden posts. Therefore, users are more likely to tap a story than to open a long traditional post.
Fear of Missing Out (FOMO) for Telegram Story
As users know that their content will be gone soon, there is a sense of urgency to interact with that content. With traditional posts, users do not feel the same urgency because they assume that they can come back at any time to read those posts.
Temporary Style of Telegram Stories
Telegram stories are accessible for a limited time.
Which Creates Better Long-Term Value?
Although a story goes away after 24 hours, a good post can provide views, forwards, and engagement long after it was published, from weeks, to months, to years. Especially:
Tutorials
Product Guides
Industry Analysis
Educational Content
FAQs
Announcements
Many successful channels get the vast majority of their total page views from evergreen posts. This is also one of the reasons why some Telegram channels grow fast but die later, they focus on short-term visibility while neglecting long-term content assets.
Telegram Stories vs Telegram Posts for Channel Growth
Telegram stories have become an essential element in growing your channel's subscriber base. The effective growth formula:
Use Story and Post to Attract Attention
Using stories to attract attention is the first part of your growth strategy. Using posts to provide value is the second part of your growth strategy. Combining your use of stories and posts will provide you with a solid foundation for growing your channel.
By combining both your use of Stories and Posts, you are creating a sustainable growth loop. This approach becomes even more effective when it aligns with the key Telegram growth signals that influence channel visibility and subscriber growth.
In fact, many successful channels rely on this strategy as part of their approach to Telegram growth without ads.
Why Telegram Stories Require Boosts
Telegram stories are unique in that a channel must meet certain requirements before being able to post them. These requirements are determined by a Telegram boost system. Telegram requires channels to have boosted their channel up to a certain boost level before you are permitted to post stories.
If you're unfamiliar with the mechanics behind the system, it's worth learning how Telegram boost works and how different Boost Levels unlock channel features.
Depending on the size of your channel and the current boost requirements set by Telegram, you may need to have several boosts to access and post stories. As a result, a channel that desires to use stories for channel growth has to rely on boosts to post stories.
Using Telegram boost service and similar trusted services can help your channel access stories faster than using the platform's organic growth potential which allows you to begin using stories, a prominent content format on Telegram, quicker than waiting for this growth.
Telegram Stories vs Telegram Posts for Engagement
The majority of channels and content owners mistakenly measure engagement through the number of views alone. Engagement is actually much broader than this, as it represents how much of the audience interacts with the content. On Telegram, engagement includes all of these kinds of interaction with your content:
Responding
Clicking on links
Participating in polls
Sharing content
Replying or discussing
Viewing your profile
Taking action to subscribe to your channel
Both stories and posts can create engagement, however, the two types of content offer distinctly different forms of engagement. By nature, the design of Telegram Stories is for quick consumption. Stories appear in an apparent location on the platform and only stay there for a limited period of time, which pushes users to engage with them right away.
In this way, marketers will refer to the type of engagement generated by stories as a "quick" or "short-term" type of engagement. To give you an idea of how stories produce an immediate spike in user engagement, picture a few scenarios where people are looking to purchase something urgently because of a flash sale, limited-time discount, or an upcoming event which includes a promo code or ticket.
When Should I Use Telegram Post and Story?
There are many creative opportunities to use both formats for engagement in your Channel. So, when it comes to stories, you've got these types of uses:
Flash Promotional Offers
Event Reminders
Product Teasers
Backstage or Behind-the-Scenes Content
Daily Updates
The types of uses for posts might include:
Tutorials
News Updates
Product Launches
Educational Content
Long Form Announcements
Community Guidelines
Telegram Post Is Better for Businesses or Telegram Story?
Businesses should not choose stories over posts or vice versa. Businesses should use stories and posts appropriately in conjunction to create an effective marketing strategy. Specific business uses for stories:
Brand Awareness
Highlighting Products
Urgent Business Announcements
Promotions
Event Countdown
Specific business uses for posts:
Product Descriptions
Service Descriptions
Customer Education
Customer Case Studies
Customer Testimonials
Detailed Business Updates
Using a blended approach to your content strategy typically creates the greatest ROI for your business.
Telegram Stories vs Telegram Posts for Marketing Campaigns
Today's marketing campaigns need to use as many channels to touch their audience as possible. Stories are best at creating brand awareness at the top of the funnel. Posts have proven to create awareness at the middle and bottom of the funnel. Funnel example:
Awareness Stage: Introduce your offer via Stories.
Consideration Stage: Use Posts to describe how the offer will be of benefit.
Conversion Stage: Use Posts with a strong Call to Action.
Retention Stage: Use Stories for visibility.
On channels that are built for both stories and posts, there is a noticeable difference in campaign performance compared to channels that only use one type of content.
Do Telegram Stories Improve Channel Discoverability?
Yes! Stories create the highest visibility in the Telegram application and can help increase the frequency of your brand being recalled by your audience with repeated exposure to your channel's stories. Increased brand recalls will also lead to:
Profile Visits
Subscriber Growth
Link Clicks
Channel Awareness
Posts serve a purpose, but will never be as prominently displayed visually as a story. This has caused many channel owners to actively pursue boosts to gain access to use stories.
When Should You Use Telegram Stories Instead of Posts?
Use stories if:
Your content is time-sensitive.
You want to create immediate buzz.
You are running a promotion.
You want maximum visibility for your content.
You want to create fast engagement.
When Should You Use Telegram Posts Instead of Stories?
Posts were built to have longevity. Choose posts when:
The content you publish needs to be accessible for a long period of time.
The content is very detailed in nature.
You think that future subscribers will appreciate that content.
You think that the content will have future value.
You are attempting to create a database of content for your channel.
How Stories and Posts Drive Different Types of Engagement
One way to understand how Telegram stories and Telegram posts can produce different forms of engagement is by looking at examples from real life.
Scenario : E-commerce Channel
Let’s say there’s an online retailer that wants to run a 24-hour sale. The retailer would post a story that says: Flash Sale: 30% Off Today Only. Within a few hours of posting it, The Story may generate thousands of views within hours because subscribers see it first thing when they open Telegram. Many subscribers will click through to the retailer’s website just because they don’t want to miss out on the sale. The retailer will also have a detailed Post with:
Product Information
Pricing Information
Benefits of the Product
How to Buy the Product
Frequently Asked Questions.
In this scenario, the Story creates attention and clicks to the retailer’s website, while the post gives customers the information they need to compare the product offer and make a purchase through the retailer’s website. Thus, the story drives customers to the retailer’s website quickly, while the Post generates a sale for the retailer.
The Best Strategy, Combine Telegram Stories and Telegram Posts
Currently, the most successful Telegram channels no longer see the difference between using stories or using posts. They see themselves as combining the two; Stories + Posts = Success. A typical workflow would look like this:
Before implementing any growth strategy, it can be useful to review a comprehensive Telegram channel audit checklist to identify weaknesses that may be limiting your channel's performance.
Common Mistakes Telegram Channel Owners Make
We are going to explain about Telegram growth mistakes that kill your channel.
Not Using Telegram Stories at All
There are still many channel administrators who act as if Telegram was in 2022. More people are viewing stories than any other place in the application, and it presents an opportunity for increased engagement than ever before.
Not Counting on Stories to Support a Content Strategy
Creating and publishing story content should always support the overall goals of the channel as well as be an independent piece of media.
Only Publishing Temporary Content on Telegram
Sustainable growth for your Telegram channel is still creating long-term content.
Not Unlocking Telegram Stories Early
A channel who has delayed allowing others access to view its stories may have lost some high-value opportunity to increase visibility or engagement. Many of these missed opportunities are similar to the mistakes that explain why Telegram channels fail in the first 30 days of operation.
Should You Use Telegram Stories or Telegram Posts?
If you want content that can last over time, be useful for a long time, or can easily be found, you will always need to use posts. For most channel owners, businesses, creators, and marketers it is best to use both formats to work together.
Stories get attention. Posts give value. When you strategically combine them, you create an awesome engine of growth allowing your audience to see your content more often, engage with you, and retain subscribers.
SMM Plus will help boost your ability to unlock your stories quickly so you can take advantage of one of Telegram's best ways to grow. Create your account today, choose the ذoost package that fits your goals, and take the next step toward faster Telegram channel growth.
Frequently Asked Questions about Telegram Stories and Telegram Posts
Are Telegram Stories better than Telegram Posts?
Stories are very good for visibility and fast productivity will allow posting long-time content and information for people's use.
Do Telegram Stories get more views?
Most times yes. Stories are located at the top of the app on Telegram, so they tend to have better visibility than regular posts in the feed.
Can Channels create or use stories without being boosted?
No, Channels will have to have the appropriate boost level in order to be able to create and publish stories.
Will Posts still be relevant after the introduction of stories on Telegram?
Definitely. Posts will remain the primary form of content for longer, more detailed information like announcements, education, and some things that should be permanent.
How many boosts do you need to publish stories on Telegram?
The number of boosts you need will vary based on the current Telegram system and the requirements for your channel level.
Should I be using both Stories and Posts in my business?
Yes, both. Stories provide visibility, and posts provide the detailed information needed for the viewers to make conversion to customers.
How can Stories help me grow my Telegram Channel?
Stories help to improve discoverability of your business, expose your brand to more potential subscribers, and lead to more and higher-quality subscribers when used consistently.
What should be included in my Telegram content strategy?
Using a combination strategy, where you attract attention with stories and deliver value with posts, will generally provide the best results.